Halden
A bank account for freelancers that finally speaks their language, from the logo to the last screen of the app.
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01
/ Overview
Freelancers were using a bank built for salaries.
Halden started as a team of four in Lisbon with one idea: income that arrives in irregular waves needs a different kind of bank.
We designed the identity and the iOS app together, so the brand and the product would speak with one voice.
Client
Halden
Lisbon
Engagement
Ten months
2024
Type
Identity & product
Category
Fintech
02
/ Challenge
Money apps all look the same, and freelancers trust none of them.
The brief was to stand out in a category of blue gradients and stock smiles, without losing the seriousness a bank needs.
So we designed a quiet bank: fewer numbers, plainer words, and one clear answer on every screen.
03
/ Identity
A name and a mark that hold at twelve pixels.
Halden lives on bank cards, push notifications and invoices. The wordmark was drawn to stay legible at every one of those sizes.
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The system
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The system
04
/ App
Every screen answers one question.
How much can I spend? When does the next payment land? What do I set aside for tax? Nothing else competes for attention.
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iOS app
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iOS app
05
/ Launch
Launched with portraits of real members.
No models. We photographed twelve Halden members in their own studios, at work.
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Campaign
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Campaign
18k
freelancers in the first year
4.8
rating on the App Store
3x
daily use after the redesign
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