Lumo Skin
A skincare line with five products, one bottle shape and no promises it can't keep.
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01
/ Overview
Skincare packaging shouts. Lumo wanted to whisper.
Lumo's founder, a dermatologist, wanted bottles that looked at home in a clinic and in a bathroom.
Client
Lumo Skin
Lisbon
Engagement
Five months
2024
Type
Packaging
Category
Skincare
02
/ Challenge
Every claim on the shelf was a superlative.
The packaging had to earn trust with what it left out: fewer words, real ingredients, one shape.
So every bottle says three things: what it is, what is inside, and when to use it.
03
/ Packaging
One shape for five products.
A single glass bottle, a single label, five formulas told apart by a number.
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The range
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The range
04
/ Ritual
Shot on skin, not on marble.
Real skin, natural light, no retouching beyond dust.
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Campaign
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Campaign
05
/ Shelf
Made to live next to a sink.
Designed for real bathrooms: wet hands, small shelves, morning light.
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At home
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At home
5
products in the range
3
lines of copy per bottle
2x
repeat orders in a year
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